Visual Communication
Infographic
Graphic design principles and gestalt theory have been used to create this interesting infographic. Information has been logically organized and visual aids have been used to create a streamlined, memorable experience.
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The goal for this project was to communicate the concepts visually and therefore only require small amounts of only the most essential copy. Additionally, the infographic couldn't be just efficient and functional; it needed to be attractive enough to draw viewers in. To accomplish this, several illustrations were hand-drawn in Adobe Illustrator to give the work an organic feel that is fitting for the subject. All illustrations are communicating a concept as well as providing a pleasant viewing experience. Where text is required, it is kept short and grouped in uniform chunks.
Data Visualization
These graphs represent a large database of approximately 90k UFO sightings in the United States. The data set was analyzed using R and the most effective data visualizations were chosen to interpret the data to the viewer.
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Detailed analysis was required on the chosen data set. The objective was to find the story within the data. This can be frustrating, as the path isn't always clear; however, after an iterative process of exploring the data set using the powerful "R" programming language, patterns became evident. Once, the story presented itself, the most appropriate data visualization methods had to be chosen to communicate it to the audience. Again, R was invaluable for this process. Lastly, standard visual communication principles (contrast, alignment, focal points, gestalt theory, etc.) were applied to the visualizations to increase their effectiveness.