UX Design
UX Strategy Report
Short List is a prospective mobile app that aggregates pricing and availability of products sold via delivery apps like Postmates and GrubHub. This report details the entire UX strategy for Short List, from the skeleton to the surface. It's a comprehensive report explaining how the app will function from a UX perspective.
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This project began with research. A survey was used to determine the viability of the app, which found that most people were willing to give it a try. Once the feature set was decided, the information architecture was mapped. Finally, the UI and visual aesthetics were chosen.
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Website Analysis & Redesign
This was an unsolicited usability overhaul of the main website for popular author, Suzanne Collins. The goal was to find and solve usability issues. A quick look at the site revealed some obvious flaws. It was dated and the color scheme was dull. Some info appeared to be missing. There wasn't an obvious p see an obvious path for users.
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After a more thorough analysis, the lack of obvious content transitions and a tendency for redundant information stuck out as the biggest usability pain points.
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Background colors and rows were used to separate content groups. Removing redundant info and features freed up room to more prominently display the website's most interesting content. The redesigned site is much more functional and aesthetically pleasing.
Homepage Redesign
This website redesign employs usability best practices and graphic design principles to greatly improve the homepage. Information has been more logically organized and place. Redundancies and unnecessarily featured information have been replaced with more emphasis on primary focal point and messages.
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The key to improving this website homepage was making choices. The original homepage simply featured too much content and presented too many choices to users. The most important elements were chosen and featured. Also, space was used to greater effect as much was wasted in the original design.