Susan Aime
Illustration & Graphic Design
This is the process I use to create successful and engaging visual experiences for my clients.
define
I understand that you, as a client, are pursuing certain goals. My first step is always to make sure those goals are clearly defined and understood by me and, ideally, the rest of the team. Whatever your message is, I want the design process to be centered on communicating it perfectly.
Next, I begin analyzing other considerations, such as the intended audience, existing styles and the medium(s) that will be facilitating the designs.
Once theses details are clarified, I establish and maintain an open channel with team members to keep the project on course and allow you to be involved and informed throughout.
design
This is were I transform your message and story into visual elements. Armed with the definitions and ideas established earlier, I generate and test concepts until we arrive at the designs that best embody your vision and serve your agenda.
The methods and procedures we use during the design stage are highly flexible to your preferences. Generally, I deliver high fidelity mock ups and work with you and other members of your team for further refinement.
This stage ends when we have created the visual elements that you are looking for.
deliver
When the designs are complete, they are established within your organization. Using the avenues you select, we will work together to find the best ways to present these new experiences to your audience.
Again, I am flexible to your preferences for this stage. Every client has different needs and resources. What ever your particular situation is, my help as your visual communicator will be available to you until we have implemented the elements in a way that is tailored to your project's specific goals.
